• LCDs
• Colour Televisions
• DVD Players
• Air Conditioners
• Washing Machines
• Microwave Ovens
• Mobile Phones
• Projectors and Display Products

• Company History
• Vision & Mission
• Corporate Philosophy
• Milestones
• Management
• Manufacturing Plant
• QA
• R & D
• Exports

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• Feedback on Service
• Customer Relation Centres
• Onida Carepoint
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• Board of Directors
• Investor Relations

Company History

To think of the future, you need to think of your past.

It all began with just a vision. In the year of 1981, Mr. GL Mirchandani and Mr. Vijay Mansukhani started a company called Onida with just a goal of manufacturing television sets and going beyond convention. By the end of that year, we started assembling television sets at our factory in Andheri, Mumbai. With the passage of time, superior products and the combination of a distinctive voice, a cutting-edge advertising strategy, and purposeful marketing ensured that Onida became a household name.

It wasn’t about consumer electronics. It was always about the consumer.

What really sets Onida distinct from others is that we have always tried to pave our own road and create a niche by understanding what exactly does the consumer need. What is it that others are not offering?

Then we asked some more questions:

Is there an inherent consumer need that is not being met by the current products in the market? Is there anything we can significantly add, upon entering the category? Is there something that the other product players have overlooked, which we can address?

Only when do we have an affirmative answer on any of the above, do we work on the offerings. Thus, when we say, our products are different; we are so because we cater to something that others do not.

Some of the innovations that surprised the world.

After having established a reputation for being an intelligent and pioneering innovator in the application of technologies: we were the first to launch the Webcruiser TV, the world’s first built-in Internet TV which offers the benefits of a personal computer and a TV, and that too, equipped with a a modem, printer port and a cordless keyboard with it; the first to launch the ultimate in Flat TV technology with Onida Black with a high picture clarity with DVMC which ensures uniform scanning at the centre and corners of the TV screen.

Again, the Onida Twister was the first TV that turned to face the viewer; we were the first to introduce SRS technology for surround sound in Audioport. In 1999, we were the first to introduce the pure flat TV in the country. The Candy was the first instance of any brand providing a multi-coloured cabinet option to its customers.

It still wasn’t enough.

The common perception was that we were a focused TV manufacturer. But then with a knack for spotting a gap in the market, we realised that there were undiscovered needs and wants in other categories of consumer durables as well. So we recognized latent synergies which enabled us to provide customers with a wider range of products under the ONIDA brand.

Washing Machines:

In 2003-04 we launched the washing machine with Hydrofall technology which addressed the need of having a more powerful cleaning system. Then we realised that people still used their hands for cleaning so we launched the Triomatic technology which gives the perfect hand wash. Then we realised that people still keep bending to wash clothes so we launched a washing machine with a higher and wider vent so you don’t have to bend.

Air conditioners:

With the soaring summer heat, we saw a need for an AC with powerful cooling. And in addition due to the raising electricity consumption, the need for energy efficiency as well. Hence, the thought of an ultra slim powerful AC with unique APM cooling technology that cools even at 48oc and is the most energy efficient in the country which constantly keeps your electricity bills in check.

DVDs:

With today’s technology boom, there’s a need for a single multimedia interface as most people now download movies, music and click pictures through mobiles. Hence the need for USB and card reader. We also saw that most DVDs are rented hence are scratched. Which is why, we developed a DVD player with USB and Card Reader which also play scratched discs effortlessly.

Microwave Ovens:

We saw that people used Microwave primarily to heat food and not to cook. We also noticed that it’s difficult to cook food in a microwave. Especially Indian food. So to make cooking simpler we introduced 123 Indian autocook menus. So all you need to make Indian dishes is a finger. We later gave it a sleek, black look with a mirror finish so that it looks stunning too.

LCDs:

What began as a TV became the window to the future. With the advent of television’s increasing popularity, there were many players with a wide foray of our models. To make matters interesting, there were several foreign players with technology that seemed futuristic and with a sleek look. However we mainly focused on picture clarity. So instead of just aping what the offering was, we asked ourselves, ‘Why not give a complete audio / video experience at home as well?’ And the result was obvious: Our CTV had up to 3500 Watts of sound. This was our first milestone which others followed. However, this held true twenty years later as well. LCD technology came in, in a bigger way. Onida once again took the onus to remind everyone, that sound is equally important to complete the viewing experience. So we made our Xaria with more than twice the sound output of other LCDs in the market.

Then later on, we got onto its drawing board a pseudo home theatre with a 5.1 amplifier system and 1000-watt PMPO speakers, thereby putting a theatre’s soul inside a TVs body.

We took the future by its horns and went on to make India’s first fully developed indigenised Xaria LCD with more than twice the sound output of other LCDs in the market.

Mobiles:

With the cellphone market already heavily penetrated, there was a need for a mobile that could stand apart. So what we sought to do was make every single Onida Mobile do so much more than what an ordinary cellphone does. So the moment you turn it on, you would realise that it’s fully-loaded. So many features. So many things. And so easy. But all these features are there in it for a reason. All of them to help you do better, enjoy better, listen better, work better or simply talk better.