Thinking of your smiles. Thinking of quality,
Quality for us isn’t just a norm; it’s a way of life. We realised that we have to accept and increase our levels of quality at every single stage even before the product is designed, even after the product is sold; only then do we believe that it’s been worthwhile. So we treat quality as relentless pursuit for perfection, by being a stickler towards non-conformism and raising the bar. Finally only after there’s a smile of satisfaction that appears on your face, there’s one on ours as well.
To give attention to you, we give attention to every detail.
Before we start work on our quality, we look at what is it that others are lacking. We then disassemble the unit and work backwards, trying to figure out how we can make it better. Because we believe that the quality of any product is a result of good product design, good raw material and components and world-class production process. Any new product designed by Onida R&D goes through a set of stringent quality test. But it’s not just products but also their performance and at the same time adhering to tests and checks globally as well as locally.
To name a few, we do the following tests: Dry Heat Test at 55oC. Cold Test at -10oC. Humidity Test at 95% Relative Humidity. 1000 hours at 40oC. Bump, vibration and drop tests. Voltage tests.
We even ensure high standards of quality on all critical components like tuners, PCBs and loudspeakers are produced in house or procured from group companies. All vendors have to ensure that above the industry norms, they also meet the Onida Standard. No products get despatched without the QA clearance.
Quality. All the way.
Our quality standards don’t just end when the products leave the shop floor but continue even after the product is sold. All customer complaints are handled by a team of service personnel stationed all over India. In fact, there is a weekly interaction between Service, Marketing, R&D, Engineering and Quality to address all Field related quality issues. And what’s more, we have one of the lowest Field Failure Rate in the Consumer Electronics and Appliance segment in India.
On our pursuit of excellence in quality, we have travelled from Quality Circle, Total Quality Management to Six Sigma Methodology. Non-conformance that used to be measured in percentages previously are currently measured in Parts Per Million (PPM). Apart from ISO 9001 QMS certification, we are also certified for ISO 14001, Environmental Management System.
So as you can see for us quality isn’t just a department but rooted in every single thing that we do.
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