Research & Development
Researching your minds.
We believe that before we redefine technology, we should relook the way the department that researches technology.
For only with a strong backing can your dreams, your desires take a solid shape with a stunning design. We believe that Research and Development isn’t about technology but a lot neanderthal than that: it’s about experience. For there’s no use
of complicated and microbial technology working for you, if it’s not simple or easy to use; for there’s no use of superb design,
if the quality inside isn’t as promising. And that’s what our R&D department attempts to do every single day. Make it just a little bit better.
Experience our thoughts.
Our R&D department doesn’t just work towards giving you a better and more useful product. That’s just the tip of the iceberg.
It attempts to add experience and value to the consumers at every stage of the product. For instance, when it comes to television, it isn’t just about better picture or better sound but also about the remote that you use. Even when it comes to washing machines, it isn’t just about better or cleaning washing but about how do you put your clothes in. We do the same thing for every single of our products. So that when you use an Onida product, satisfaction comes automatically.
A little research. A lot of thoughts.
Here’s a few example what our R&D unearthed across all categories:
KY Thunder Case Study
“A small change that was heard across the country.”
The background:
The competition in televisions was fierce. But while people upgraded from Black and White sets to colour to stunning picture clarity, no one focused on giving the complete audio/video experience.
The task:
The simple reason why it was so because there was no more room for fitting speakers on the TV. So instead of putting everything inside, the R&D team simply fitted the sound behind the screen thereby giving a superb surround sound effect.
The result:
The rest obviously is history. It caught on faster than wildfire, everybody wanted to lay their hands on one, including the competition. The competition had to get technicians from abroad to understand what went through it and by the time they
could copy the same, the market was already won. So much so that the brand name became synonymous with the category itself.
DVD Case Study
“Everything begins with a scratch. Even the best.”
The background:
The market was filled with VCD players with DVD soon catching up to them. So instead of studying the DVD player, we looked at the DVD. What we observed was that people preferred to rent movies from video libraries to play them. And as a result, these discs had scratches and were used often.
The task:
We realised that the current discs fail to the challenge and then gave them a powerful laser that could read between scratched layers and reads beneath the layers of data.
The result:
The sheer advantage that we had was being the first mover. We gave consumers the freedom from scratched discs. The technology was a watershed turn for ONIDA DVDs, as it resulted in 16% market share and placed us as No. 1. Since then we have been considered as one of the market leaders, innovators and a technology company continuously excelling in research and technology.
Washing Machine Case Study
“Why bend over backwards to get a good wash.”
The background:
There were more than enough washing machines to give you a better wash. So how do you ensure that you get the cleanest and most powerful wash possible in the easiest manner?
The task:
We set forth by making a front-loader with a wider and higher front opening which ensured that you get the best possible wash without you having to bend.
Microwave Case Study
“Push-button-cook.”
The background:
We saw that consumers used microwaves primarily to heat food and not to cook. We also noticed that it’s very cumbersome to cook food in a microwave. Especially Indian food at that. So we had change the way people looked at microwaves.
The task:
In order to make cooking simpler we introduced 123 Indian autocook menus. So all you need to make Indian dishes is a finger to cook any form of Indian dishes you preferred. We then later gave it a sleek, black look with a mirror finish so that it looks stunning as well.