Onida Story

The story of how our Vision, Mission and Values shaped us into #IndiaKaOnida

Our Corporate Journey

Since it's inception in 1981,
Onida by Mirc Electronics has
been
an integral part of Indian
homes, embodying innovation,
trust and excellence.

Onida has evolved from a pioneer in Television manufacturing to a brand synonymous with innovation and excellence in high-quality home appliances. Driven by a commitment to understanding and meeting the dynamic needs of Indian consumers, Onida continues to push the boundaries of technology, delivering products that seamlessly blend reliability with cutting-edge innovation.

40+
Years of Experience
25000+
SKUs
1 BILLION+
Indian Consumers
What began as a mission to craft exceptional television sets has grown into a comprehensive product portfolio.

Currently, Onida proudly offers Televisions, Air Conditioners, Washing Machines, Refrigerators, Air Coolers and Microwave Ovens. Every product is designed with one purpose, to cater to the unique needs of Indian households.

Onida's Indian roots provide it with a unique advantage in understanding and addressing the needs of Indian households.

This deep connection fuels our innovative spirit, enabling us to design products that seamlessly integrate into everyday life. Whether through enhanced functionality, unmatched durability or state-of-the-art technology, we ensure that every Onida product is tailored to meet the aspirations of Indian consumers.

Neighbour’s Envy.
Owner’s Pride

Onida’s journey isn’t just about products; it’s also about stories. The legendary Onida Devil and the iconic tagline, disrupted advertising norms and left an indelible mark on the Indian psyche. These campaigns reflected our brand’s boldness and ingenuity, setting benchmarks for creative communication.

Production
Capacity

Onida's excellence comes from its advanced manufacturing capabilities. Our facilities in Wada, Maharashtra and Roorkee, Uttarakhand, handle a wide range of manufacturing operations with modern machinery. At every stage of production, products go through thorough quality checks that surpass standard requirements, ensuring each Onida product delivers top-notch performance and reliability.

3 MILLION
Televisions

2 LAKH
Washing Machines
At the heart of Onida is a Maverick leadership team committed to driving consumer centric innovation.

Our focus remains steadfast on delivering quality, reliability and performance to Indian homes. Recognized as one of India’s most trusted brands, Onida is proud to be the brand that continues to stand by India—yesterday, today and tomorrow.

Onida is not just a brand; it’s a legacy.
It’s the story of India’s progress,
aspirations and dreams. This is why we
are and will always be

#IndiaKaOnida

Onida
Brand
Values

Unconventionality

1

Creativity

2

Impressively intuitive

3

Wit

4
onida
Affordable Excellence
For consumers seeking feature-rich, innovative products, Onida offers technologically advanced solutions of global standards at prices tailored to the Indian market 

With over four decades of heritage as an Indian brand, we deeply understand and cater to Indian needs better than any competitor. Onida embodies Trust, Innovation and National Pride, delivering Affordable Excellence that reflects our commitment to quality and value.

Vision

Our aim is to make Indians proud of the 'Made in India' label by providing highly innovative products that are better than the competition, simplify our lives and provide an unmatched customer experience.

Mission

At Onida, our mission is to place our customers at the heart of everything we do. We are committed to delivering innovative and high-quality products that enhance everyday life. By continuously listening to our customers' needs and exceeding their expectations, we strive to become the preferred choice in the consumer electronics industry. Through unwavering dedication to Customer Satisfaction, Integrity and Excellence, we aim to build lasting relationships and ensure that Onida remains synonymous with Trust, Reliability and Cutting-Edge Technology.
Values

Different and Unique

1

Respect for Individual

2

Integrity

3

Customer Relationship

4

Achieving the Impossible

5

Passion for Perfection

6
20 19
  • 24

    Launched Heavy-Duty Tropical Inverter Air Conditioners, QLED Smart TVs for the Elite segment, and Washing Machines with in-built Heaters for Superior Hygiene.

  • 23

    Launched the 'Nexg Series' - Google & Android TVs for the GenZ and Air Conditioners delivering powerful cooling and energy savings.

  • 22

    Launched Fire TV Version 3.0 with a special soundbar – ‘Theatre’ – that gave consumers the ultimate sound experience.

  • 21

    Launched Dishwashers, Air Coolers and Onida VIDAA TVs.

  • 20

    Launched Asia’s first TV with Fire Smart in-built TVs in partnership with Amazon (US).

  • 19

    Launched Insta Chill Refrigerators.

  • 18

    Launched The UIC SERIES, A google certified artificial Intelligence 4k UHD TV powered by Android 8.

  • 16

    Launched Regalio Inverter AC and KY Thunder LED TV.

  • 15

    Launched i-Genius Smart Air Conditioner.

  • 14

    Launched Inverter Air Conditioners.

  • 12

    Launched ONIDA Projectors.

  • 11

    Launched LED Lighting, commenced consumer connect. Achieved revenue of INR 1.9 bn.

  • 10

    Launched LED TVs, opened 350 ONIDA cool point retail stores for AC sales.

  • 08

    Set up Roorkee plant, ISO certification, LCD production at Wada, tied up with Polycom.

  • 06

    Launched Microwaves.

  • 05

    Launched ACs, LCD TVs, crossed INR 10,000 mn turnover.

  • 04

    Washing machines Crossed sales of 250,000 CTVs in a month. Capacity expansion at Wada to 1 mn CTVs p.a.

  • 02

    Launches large screen plasma monitors. Implemented SAP/R3 across MIRC.

  • 94

    Set up a state of art facility at Wada.

  • 93

    Listed on BSE, crossed 1 mn CTV sales, set up PCB plant. Launched KY Thunder.

  • 85

    Established R&D wing, launched DEVIL campaign.

  • 83

    Collaboration with JVC, launched 1st ONIDA TV monitor.

  • 81

    Mirc Electronics was established, commencement of CTV production.